| campaign_parameter |
Name |
operator |
value |
entrance_page |
Login page |
sub, =, ~ |
What was entered manually |
| Traffic source |
referrer_domain |
Referrer domain |
sub, =, ~ |
What was entered manually |
search_engine |
Search engine |
= |
- askcom
- bing.com
- google.com
- mail.ru
- nigma
- rambler.ru
- yahoo.com
- yandex
|
search_query |
Search query |
sub, =, ~ |
What was entered manually |
engine |
Advertising system |
= |
- 5 - Aport
- 2 - Google AdWords
- 3 - Runner
- 1 - Yandex.Direct
- 4 - Yandex.Market
- 6 - Social Network Ads
- 7 - VK Ads
- 8 - myTarget Ads
|
referrer |
Referrer |
sub, =, ~ |
What was entered manually |
channel |
Channel |
= |
- display
- paid
- affiliate
- messenger
- social
- email
organic
- internal
- recommendation
- cash
- referral
- direct
|
| Geography of the visitor |
country |
Country |
sub, =, ~ |
What was entered manually |
city |
City |
sub, =, ~ |
What was entered manually |
region |
Area |
sub, =, ~ |
What was entered manually |
| UTM tags |
utm_source |
Campaign source |
sub, =, ~ |
What was entered manually |
utm_medium |
Campaign channel |
sub, =, ~ |
What was entered manually |
utm_campaign |
Campaign name |
sub, =, ~ |
What was entered manually |
utm_term |
Campaign keyword |
sub, =, ~ |
What was entered manually |
utm_content |
Campaign content |
sub, =, ~ |
What was entered manually |
| Openstat tags |
openstat_service | Identifier of the service providing the service |
sub, =, ~ |
What was entered manually |
openstat_campaign |
Advertising campaign ID |
sub, =, ~ |
What was entered manually |
openstat_source |
Identifier of the site, section, page, place on the page where the corresponding advertisement was shown |
sub, =, ~ |
What was entered manually |
openstat_ad |
Ad ID |
sub, =, ~ |
What was entered manually |
| Other URL tags |
ef_id |
Used to mark up links in the AdLense contextual advertising management system |
sub, =, ~ |
What was entered manually |
yclid |
Yandex Click Identifier |
sub, =, ~ |
What was entered manually |
gclid |
Google Click Identifier |
sub, =, ~ |
What was entered manually |
ymclid |
Yandex Metric Click Identifier |
sub, =, ~ |
What was entered manually |
Extended UTM tags |
static_utm_source |
Static UTM Source tag |
sub, =, ~ |
What was entered manually |
static_utm_medium |
Static UTM tag Medium |
sub, =, ~ |
What was entered manually |
static_utm_campaign |
Campaign static UTM tag |
sub, =, ~ |
What was entered manually |
static_utm_content |
Static UTM tag Term |
sub, =, ~ |
What was entered manually |
static_utm_term |
Static UTM content tag |
sub, =, ~ |
What was entered manually |
static_utm_referrer |
Static UTM Referrer tag |
sub, =, ~ |
What was entered manually |
static_utm_expid |
Static UTM tag Expid |
sub, =, ~ |
What was entered manually |